The Value of the Blank Canvas

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If you’re thinking about selling your home, you need to think like a buyer. Taking a few steps will help you create the blank canvas and quickly sell your home.  It’s called staging and it works!

To help you with this step, we plan a staging consultation with a professional stager. We know buyers are knowledgable about the market, tap into online searches and are extremely particular. They will not settle, so you want to present your home in the best possible light. Teaming together with our staging professional, we’ll give you an edge over the competition.

Less is More  

When it comes to getting your home ready for the market, less is more. De-cluttering is one thing most people need to do. A good rule of thumb is to remove 25 percent of your belongings from the house. To overcome clutter inertia, think of three advantages:  the money you will save on moving expenses because you’ll have less to pack, you’ll only have things you really want in your new home, and the buyer will be able to see your home in the best light possible. De-cluttering is a win-win-win.

As you go through your house, make sure you create an identity for each room. Many people use a room for more than one purpose, such as having a dining area serve as a home office as well. The dining room should be the dining room, the den should be the den, etc.

Neutralize to Depersonalize

Paint is inexpensive and it will increase the value of your home, but you need to choose a neutral palette so the buyer can think of how their personal taste would be implemented in your home. That purple accent wall or black walls in a teen’s room do need to go. No wild colors should grace the walls of your home. The goal is to appeal to the masses because when we do, we get more showings, which leads to more offers and then, ultimately, the highest price possible for your property.

Don’t Ignore Broken Items  

There’s nothing worse than walking up to the front of the house and opening a squeaky front door that sticks. If it’s broken, fix it. Of course, potential buyers don’t notice those items when they work, but they certainly do notice when they’re broken. To make the selling process as smooth as possible, deal with these types of issues at this stage, not when the home is in Escrow.

If you would like to build a strategy to market your home or find the home of your dreams, please contact me at (239) 595-8500 or We’d be happy to assist you.

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